Big data, eye-tracking, and bibliometric methods to understand how service industries truly work — from cruise ships to coffee shops, heritage sites to airport kiosks.
We don't just collect data. We listen for the patterns that already exist in how people move, choose, and remember — then translate them into something that matters for the industry.
For over a decade, BAR LAB has trained researchers from Indonesia to Mongolia, Nepal to Korea — pairing rigorous quantitative methods with field-tested industry insight. Our graduates lead departments, run consultancies, found companies, and shape policy.
Read the full storyHow do consumer perceptions translate into measurable behavior in service industries?
Scraping reviews, social posts, and booking platforms. Sentiment analysis, semantic networks, and bibliometrics to surface the real questions hospitality customers ask.
Custom WebGazer.js platform measuring gaze on menus, ads, interfaces. Building wtbd.site — a research-grade tool used by labs across the region for behavior studies.
Extended TPB, UTAUT2, TAM, halal-friendly service quality, K-Culture diffusion. Mixed-methods validation of frameworks across Asian and Middle Eastern markets.