A scholarly community,
now teaching everywhere.

Research scores calculated per Kyungsung University's official scoring policy: main author (1st or corresponding) earns 2/(n+2) of the base points, co-authors earn 1/(n+2), where n is the number of authors (capped at 15).

Among 28 PhD alumni, nineteen now hold faculty positions. Eight of them returned to Kyungsung University Global College -- together they shape Busan's hospitality teaching community.

Doctoral candidates working across hospitality, tourism, eye-tracking, big data, and consumer behavior. Each card displays research scores per Kyungsung evaluation criteria.

Students in the integrated five-year MS-PhD program who entered with master's coursework and continue toward the doctorate under a single advisor.

Twenty-eight PhD graduates from BAR LAB since 2015, listed in chronological order. Most hold faculty positions across Korea, China, the United States, Vietnam, and beyond.

#01

Hee-Rang Lim 임희랑

PhD 2015.2

PhD · 2015.2

Theory of Planned Behavior in eco-friendly food & healthful menu purchase intentions.

→ Asst. Prof., Kyungsung University

#02

Cho-Long Oh 오초롱

PhD 2016.2

PhD · 2016.2

Dietary patterns & metabolic risk factors in South Korean elderly.

→ Asst. Prof., Kyungsung University

#03

JS

Jeong-Min Sohn 손정민

PhD 2017.2

PhD · 2017.2

Multi-item scale development for Japanese restaurant service quality.

→ Lecturer, Kyungsung University

#04

Ji-Mi Choi 최지미

PhD 2017.8

PhD · 2017.8

Food tourism consumption behavior · extended goal-directed model · Jeju.

→ Asst. Prof., Kyungsung University

#05

TK

Tae-Ho Kim 김태호

PhD 2019.8

PhD · 2019.8

Industry-specific profitability of franchise companies in foodservice.

→ Restaurant Owner & Independent Consultant

#06

Seung-Hu Lee 이승후

PhD 2019.8

PhD · 2019.8

Cooking & dining-out behavior intentions of TV cooking show viewers.

→ Asst. Prof., Woosuk University

#07

HD

Hae-Dong Kim 김해동

PhD 2020.8

PhD · 2020.8

Casino hotel selective attributes & satisfaction through online reviews.

→ Hotel Manager

#08

Yeji Kim 김예지

PhD 2021.2

PhD · 2021.2

Extended TPB in upscale Korean restaurant consumption value.

→ Asst. Prof., Dong-Eui University

#09

SJ

Seong-Jin Jung 정성진

PhD 2021.8

PhD · 2021

Extended TAM in delivery app service quality acceptance.

→ Independent Consultant

#10

HB

Hyun-Jeong Ban 반현정

PhD 2021.8

PhD · 2021

UTAUT and online review dependence in hospitality services.

→ Asst. Prof., Kyungsung Global · Chair

#11

Shuting Tao 타오슈팅

PhD 2021.8

PhD · 2021

Coffee shop industry through big data analytics.

→ Asst. Prof., Henan Normal University

#12

AD

Amarjargal Dagvadorj

PhD 2022.2

PhD · 2022

Health belief model on Mongolian parents' food safety & nutrition knowledge.

→ Asst. Prof., Kyungsung Global Korean Studies

#13

HJ

Ho-Lim Jung 정호림

PhD 2022.8

PhD · 2022

Place image effects on tourist word-of-mouth communication.

→ Founder & CEO

#14

JM

Ji-Young Mun 문지영

PhD 2022.2

PhD · 2022

Post-Acceptance Model in international students' online education satisfaction.

→ Independent Consultant

#15

Hyun-Sung Kim 김현성

PhD 2023.8

PhD · 2023

Customer experience management in craft beer specialty stores.

→ Visiting Prof., Kyungsung University

#16

Xiaobin Zhang 장효빈

PhD 2023.2

PhD · 2023

Image congruity & perceived value in B&B customer behavior.

→ Asst. Prof., Shanxi Vocational Univ.

#17

Jun Yu 우군

PhD 2023.8

PhD · 2023

Unmanned stores: perceived value, satisfaction, loyalty under COVID-19.

→ Asst. Prof., Huangsan University

#18

Mengying Tang 당몽영

PhD 2023.2

PhD · 2023

Comparative travel risk perceptions of Chinese tourists.

→ Asst. Prof., Cangzhou Normal University

#19

Shengnan Wei 위승남

PhD 2023.2

PhD · 2023

Perceived authenticity of World Cultural Heritage sites by Chinese tourists.

→ Asst. Prof., Cangzhou Normal University

#20

Fu Wei 푸웨이

PhD 2023.8

PhD · 2023

Extended TPB in Chinese consumers' organic food purchasing intentions.

→ 2nd PhD candidate · Korean Culture Education · Kyungsung

#21

Ji-Hae Shin 신지해

PhD 2024.2

PhD · 2024

UTAUT2 in mobile grocery shopping consumption behavior.

→ Asst. Prof., Kyungsung Global Hospitality

#22

Yeon-Joo Cho 조연주

PhD 2024.8

PhD · 2024

Educational service quality at process-evaluation training institutions.

→ Visiting Prof., Kyungsung University

#23

Lili Jin 진리리

PhD 2024.8

PhD · 2024

IPA of university student cafeteria selection · focused on Chinese students.

→ Visiting Prof., Kyungsung University

#24

🇪🇨

YM

Yahaira Moreno Brito

PhD 2024.8

PhD · 2024

Self-interest, prosocial consciousness in green hotel visit intentions.

→ Asst. Prof., Kyungsung Global Hospitality

#25

Nararya Dita Handani

PhD 2024.2

PhD · 2024

HALALQUAL -- measurement development for halal-friendly hotel service quality.

→ Asst. Prof., Dong-Eui University

#26

Hye-In Kim 김혜인

PhD 2024.8

PhD · 2024

Dining-out frequency & chronic diseases among Korean adults · KNHANES 2013-2022.

→ Visiting Prof., Kosin Univ. · Center Director

#27

🇯🇲

LC

Laleesha Chamberlain

PhD 2025.8

PhD · 2025

Entity-Referent Correspondence framework of authenticity in cruise tourism.

→ Asst. Prof., Kyungsung Global Hospitality

#28

HD

Ho Hung-Dat 호흥닷

PhD 2026.2

PhD · 2026 (newest)

Revenue management efficiency through price sensitivity in hotel industry.

→ Asst. Prof., Eastern International University

Thesis-track MS graduates of BAR LAB. Many continued to the BAR LAB doctoral program -- the "→ BAR LAB PhD" tag marks the eleven who did. One graduate, Hailey Choi (#09), took her doctorate at the University of Mississippi and now teaches at Texas Tech University.

#01

JS

Jeong-Min Sohn 손정민

MS 2013

MS · 2013 → BAR LAB PhD

IPA differentiation strategy for Japanese restaurants

→ Lecturer, Kyungsung University

#02

YK

Yeong-Hee Kim 김영희

MS 2014

MS · 2014

Dietary lifestyle effects on Korean restaurant selection attributes

→ Asst. Prof., Kyungsung University

#03

HK

Hae-Dong Kim 김해동

MS 2015

MS · 2015 → BAR LAB PhD

Herzberg motivation-hygiene theory for local vs chain hotels

→ Manager, Hotelier

#04

HA

Hye-Rim Ahn 안혜림

MS 2016

MS · 2016

MDS-based brand image differentiation strategy of food companies

→ Manager, Pulmuone

#05

JP

Ju-Sung Park 박주성

MS 2016

MS · 2016

Coffee shop perceived brand image and brand extension

→ Manager, EDIYA Coffee

#06

TK

Tae-Ho Kim 김태호

MS 2017

MS · 2017 → BAR LAB PhD

DuPont identity-based financial performance of food distribution firms

→ Lecturer, Kyungsung & Founder, Pizza Store

#07

JK

Ji-Dong Kim 김지동

MS 2017

MS · 2017

Coffee shop CSR, brand image, and corporate brand

→ Manager, EDIYA Coffee

#08

JH

Jang-Mi Ha 하장미

MS 2017

MS · 2017

Single-consumer fast-food selection attributes and brand positioning

#09

Ha

Hayeon "Hailey" Choi 최하연

MS 2018

MS · 2018 → Ole Miss PhD

SNS big data analysis of 'Matjib' Naver blog reviews.

→ Asst. Prof., Texas Tech University

#10

JL

Jin-Ki Lee 이진기

MS 2018

MS · 2018

Big data analysis of consumer-perceived coffee shop brand

#11

DY

Du Yang 두양

MS 2018

MS · 2018

Meta-analysis of sarcopenia and metabolic syndrome risk factors in elderly

→ Asst. Prof., Zhengzhou University

#12

SB

Seon-Hye Baek 백선혜

MS 2019

MS · 2019

Extended TAM for coffee shop customer adoption (Starbucks mobile app)

#13

SL

Seo-Yoon Lee 이서윤

MS 2019

MS · 2019

VAM-based perceived benefits and continuous use of CJ membership

#14

Shuting Tao 타오슈팅

MS 2019

MS · 2019 → BAR LAB PhD

Big data analysis of cruise industry experience and satisfaction

→ Asst. Prof., Henan Normal University

#15

HK

Hyun-Sung Kim 김현성

MS 2020

MS · 2020 → BAR LAB PhD

Coffee education service quality on satisfaction and loyalty

→ Visiting Professor, Kyungsung University

#16

Sh

Shadiyar 샤디야르

MS 2020

MS · 2020

Skytrax online reviews-based big data analysis of carriers

→ Hotel Manager, Kazakhstan

#17

BY

Bu-Yeon Yu 유부연

MS 2021

MS · 2021

Coffee brand experience, attachment, and loyalty

#18

YL

Yeo-Ra Lee 이여라

MS 2021

MS · 2021

MDS-based brand positioning of bakeries

#19

HD

Ho Hung-Dat 호흥닷

MS 2023.8

MS · 2023.8 → BAR LAB PhD

Leadership style impact on employee performance

→ Asst. Prof., Eastern International University

#23

An

Angellie Williady

MS 2024.2

MS · 2024.2 → BAR LAB PhD

TAM and TPB on smart hotel consumer adoption

view profile →

→ Asst. Prof., Kyungsung Global Hospitality

#20

Ce

Seieun "Celine" Kim 김세은

MS 2024.2

MS · 2024.2 → BAR LAB PhD

Modified UTAUT for airport self-service kiosks

→ Asst. Prof., Kyungsung Global Hospitality

view profile →

#22

AR

Aura Lydia Riswanto

MS 2024.2

MS · 2024.2 → BAR LAB PhD

Job characteristics model on Indonesian migrant workers' work behavior

view profile →

→ Asst. Prof., Kyungsung Global Hospitality

#21

Na

Nadila 나딜라

MS 2024.2

MS · 2024.2

Extended TPB on Indonesian golf tourists' visit intentions

→ Industry, Indonesia

view profile →

#24

So

Sonam Sherpa 소남 셰르파

MS 2025

MS · 2025 → BAR LAB PhD

Push-pull approach to South Asian students' decision-making and satisfaction studying in South Korea

view profile →

→ Founder, Uniquest

#25

Su

Sulav Shrivastav 술라브 쉬리바스타브

MS 2026

MS · 2026 → BAR LAB PhD

Servant and transformational leadership on employee work engagement: psychological empowerment and LMX as mediators

view profile →

#26

Ng

Nguyen Thi Hong Ga 응웬티홍가

MS 2026

MS · 2026

AI-based recommendation systems and online impulse buying behavior in Vietnam

→ Industry, Vietnam

Doctoral candidates in the Department of Foodservice Management (외식경영학과) at Kyungsung University. Five are in the integrated MS-PhD combined program (MS-PhD); four candidates (#12-15) have completed coursework (Coursework done) and are at the ABD stage.